Thinking Beyond Social – Social Media Rockstar 3

Thinking Beyond Social – Social Media Rockstar 3

At Social Media Rockstar 3 I’ll be urging you to Think Beyond Social Media and give you helpful tips on how to optimize your digital presence for the customer decision journey.

Here’s a snapshot of what to expect.

What is Digital Presence?

What is digital presence and why does it matter? How are consumers interacting with brands digitally today?

Customer Decision Journey

What  it is and why you should care? What is the impact. What are the threats and and opportunities in this change in behavior?

How Do You Win The Customer Decision Journey

In this section, you’ll learn, how you can use your digital presence to influence your customers through the journey towards purchase.

3 Steps to Win The Customer Decision Journey

  1. Optimize your digital experience
    Steps to assess your current situation by performing a digital presence audit, and a road map to optimize your digital presence and experience to drive results.
  2. Publish relevant helpful content
    Framework for creating user-centric content for each phase of this journey.
  3. Integrated approach to digital marketing (including social)
    Win your customer (and maybe your competitors’ too) by using an integrated multi-channel digital approach
  4. Analyze and optimize
    Framework to build in analysis and optimization into your every digital marketing effort



Digital Presence Audit Template (Excel Download)

Learn How to Create Advanced Segments in Google Analytics

User Persona’s for Websites

Person’s For SEO

How to Easily Create Remarkable Content With Marketing Personas

Customer Digital Content Needs (Excel Download)



Event will be held at:

Wednesday, May 22, 2013
F.K. Bemis Center, St. Norbert College campus

100 Grant St., De Pere

I’ll be presenting at:

9:25 – 10:15 a.m and 1:05 – 1:55 p.m. 



Where I’ve been…

Where I’ve been…

I haven’t been keeping this blog updated for the past couple of months. I’m sorry that I was away. I was transitioning into a new position and my schedule got hectic during the transition period.

For those who are curious, yes, I love my new position!

Don’t ask for the latest acronym

Don’t ask for the latest acronym

I got a request today for a HTML5 website. I’m always afraid when a client asks for a specific technology. I’ve gone through this very scenario with Flash about 10 years ago! When I asked for project requirements, I didn’t see the need for HTML5. Mind you, I’m excited about HTML5 and use some very useful tags already.

There is a lesson here, don’t ask for a technology, ask for a solution to your problem or your requirement. The best solution may incorporate the technology you want, often asking for a specific technology limits your solution.

Some of the best solutions are derived from a combination of several technologies. Don’t limit yourself just because it is the latest technology available and you want to stay ahead of the curve. Leverage the latest technologies to improve the solution.