Thinking Beyond Social – Social Media Rockstar 3

May 21, 2013

Come see me at Social Media Rockstar and find out why you should think beyond social media and start looking at your digital presence holistically.

At Social Media Rockstar 3 I’ll be urging you to Think Beyond Social Media and give you helpful tips on how to optimize your digital presence for the customer decision journey.

Here’s a snapshot of what to expect.

What is Digital Presence?

What is digital presence and why does it matter? How are consumers interacting with brands digitally today?

Customer Decision Journey

What it is and why you should care? What is the impact. What are the threats and and opportunities in this change in behavior?

How Do You Win The Customer Decision Journey

In this section, you’ll learn, how you can use your digital presence to influence your customers through the journey towards purchase.

3 Steps to Win The Customer Decision Journey

Optimize your digital experience
Steps to assess your current situation by performing a digital presence audit, and a road map to optimize your digital presence and experience to drive results.
Publish relevant helpful content
Framework for creating user-centric content for each phase of this journey.
Integrated approach to digital marketing (including social)
Win your customer (and maybe your competitors’ too) by using an integrated multi-channel digital approach
Analyze and optimize
Framework to build in analysis and optimization into your every digital marketing effort