I always assumed that lack of communication between IT, Marketing and Sales departments contributed to unsuccessful tech implementations. I always felt that the right solution was a CDO, who actively communicated with multiple stakeholders and spearheaded the digital transition. I was wrong. I’ve been lucky enough to work with several patient, and seasoned business savvy […]
Shrinking budgets and heavy segmentation of customers are challenging marketers to be in more and more places. Get the most out of your 2014 marketing budgets by enhancing your web efforts.
Almost anything you read today talks about customer engagement and customer experience. It’s not because those are the latest buzzwords, it’s because customer engagement and experience really affects your bottom line. 90% of the respondents in The State Of Customer Experience Management, 2013 survey conducted by Forrester Research indicated that customer experience is a top […]
Most experts say that 2013 will be the year of “Responsive”. Designing your website or email is merely the first step in making your customer experience mobile friendly.
Come see me at Social Media Rockstar and find out why you should think beyond social media and start looking at your digital presence holistically.
Marketers are facing a new challenge with email newsletters. Customers are managing and reading on mobile devices more and more. It’s important that email newsletters are optimized for mobile devices. Here are four steps that you can take now to optimize your email campaign.