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Digital Strategy for Small Business

A pixel infused world by Pre Priyadarshane

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What I’m Learning As a CDO

I always assumed that lack of communication between IT, Marketing and Sales departments contributed to unsuccessful tech implementations. I always felt that the right solution was a CDO, who actively communicated with multiple stakeholders and spearheaded the digital transition. I was wrong. I’ve been lucky enough to work with several patient, and seasoned business savvy […]

Filed Under: Technology & Me
October 1, 2020 By Pre

want more marketing impact

Want more marketing impact? Start with your web efforts

Shrinking budgets and heavy segmentation of customers are challenging marketers to be in more and more places. Get the most out of your 2014 marketing budgets by enhancing your web efforts.

Filed Under: Digital Marketing, Web Strategy
January 13, 2014 By Pre

Engaging Connected Customers In the Digital Age

Almost anything you read today talks about customer engagement and customer experience. It’s not because those are the latest buzzwords, it’s because customer engagement and experience really affects your bottom line. 90% of the respondents in The State Of Customer Experience Management, 2013 survey conducted by Forrester Research indicated that customer experience is a top […]

Filed Under: Digital Marketing
December 19, 2013 By Pre

What is Responsive Design

Most experts say that 2013 will be the year of “Responsive”. Designing your website or email is merely the first step in making your customer experience mobile friendly.

Filed Under: Digital Marketing, Web Strategy
June 20, 2013 By Pre

Social Media Rockstar

Thinking Beyond Social – Social Media Rockstar 3

Come see me at Social Media Rockstar and find out why you should think beyond social media and start looking at your digital presence holistically.

Filed Under: Digital Marketing, Technology & Me, Web Strategy
May 21, 2013 By Pre

Email on mobile smart phone

The New Email Imperative – Marketers Must Optimize Email for a Mobile World

Marketers are facing a new challenge with email newsletters. Customers are managing and reading on mobile devices more and more. It’s important that email newsletters are optimized for mobile devices. Here are four steps that you can take now to optimize your email campaign.

Filed Under: Digital Marketing, Web Strategy
April 7, 2013 By Pre

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