What is your web presence? Simply put it is what people can find about your business online. This includes your website, listings you have on search engines and other directories, and your presence on social networks. Don’t get overwhelmed, we’ll look at each aspect little bit at a time. Having a website is not a prerequisite. I’ll help you cover that later too. If you have a website, read on – these apply to you.
If you are a dental practice, bakery shop or a restaurant, you are looking to be found related to the local area you are in. One of my close friends is a dentist in Pittsburgh, for him, being able to be found in the Pittsburgh area is more important than having the #1 search ranking in Florida (disclosure: I’m helping him with local search).
First, let’s start by seeing if your business has a Google Place Page.