Google recently released a very cool interactive infographic that explains the technical side of how search engines work very well.
Zero Moment of Truth? What is that you ask? It is the moment when your customer becomes interested, inspired or needs the product or service you offer. This is the moment when YOU can influence your customers purchase decision. Where does ZMOT occur and what happens next? In today’s mobile world, this could occur anywhere. It […]
I wrote a guest blog post on Boys & Girls Club, Green Bay’s blog as a resource for parents. Check it out, I hope you find it helpful. I’m no expert in parenting, however, there is some good stuff there for today’s parents. Don’t Ban Your Teen from Facebook
I was evaluating two website designs recently. It became quickly apparent that I needed to define a criteria to evaluate these website designs by. Usability is ever more important in website design. So I leaned heavily on the usability of each design. Website Design Evaluation Criteria: Screen Design Space allocation Readability Scannability Navigation Accessibility Consistency Media Use Screen […]
Google recently rolled out “Search Plus Your World” – one of the most radical changes search has ever seen. Google’s results now contain public Google+ content, Google+ content that was shared with you, and Google+ content that you’ve shared. Search Plus Your World only works when you’re signed in to Google. It aims to further personalize your […]
I’ve had several discussions regarding how search engines work with several marketers lately. I felt it’s time for a post that explained how search worked. Having a basic understanding of how search works will help marketers and business owners. Search engines are in the business of providing relevant information to searchers. When search engines index and rank your […]