Engaging Connected Customers In the Digital Age

Almost anything you read today talks about customer engagement and customer experience. It’s not because those are the latest buzzwords, it’s because customer engagement and experience really affects your bottom line. 90% of the respondents in The State Of Customer Experience Management, 2013 survey conducted by Forrester Research indicated that customer experience is a top […]

What is Responsive Design

Most experts say that 2013 will be the year of “Responsive”. Designing your website or email is merely the first step in making your customer experience mobile friendly.

How search engines work by Google

How Does Search Engines Work

Google recently released a very cool interactive infographic that explains the technical side of how search engines work very well.

What is zero moment of truth (ZMOT)? A change in your buyer behavior.

Zero Moment of Truth? What is that you ask? It is the moment when your customer becomes interested, inspired or needs the product or service you offer. This is the moment when YOU can influence your customers purchase decision. Where does ZMOT occur and what happens next? In today’s mobile world, this could occur anywhere. It […]