Shrinking budgets and heavy segmentation of customers are challenging marketers to be in more and more places. Get the most out of your 2014 marketing budgets by enhancing your web efforts.
Most experts say that 2013 will be the year of “Responsive”. Designing your website or email is merely the first step in making your customer experience mobile friendly.
Come see me at Social Media Rockstar and find out why you should think beyond social media and start looking at your digital presence holistically.
Marketers are facing a new challenge with email newsletters. Customers are managing and reading on mobile devices more and more. It’s important that email newsletters are optimized for mobile devices. Here are four steps that you can take now to optimize your email campaign.
Google recently released a very cool interactive infographic that explains the technical side of how search engines work very well.
I was evaluating two website designs recently. It became quickly apparent that I needed to define a criteria to evaluate these website designs by. Usability is ever more important in website design. So I leaned heavily on the usability of each design. Website Design Evaluation Criteria: Screen Design Space allocation Readability Scannability Navigation Accessibility Consistency Media Use Screen […]